Privacy policy


Last updated: 15 March 2026


Fortivance is a trading name of Gesheft Trading Ltd


We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit fortivance.co.uk, place an order, contact us, sign up to marketing communications, or otherwise interact with our website and services. 


1. What personal data we collect



We may collect and process the following types of personal data:


Identity and contact data


  • First name and last name
  • Billing address
  • Delivery address
  • Email address
  • Phone number



Order and transaction data


  • Products ordered
  • Order value
  • Payment status
  • Refund and return information



Account data


  • Login details if you create an account
  • Saved addresses and preferences



Communications data


  • Messages you send to us by email, contact form, or customer support
  • Records of correspondence and support enquiries



Technical and usage data


  • IP address
  • Browser type and version
  • Device information
  • Time zone setting
  • Website usage data
  • Pages viewed and actions taken on our website



Marketing data


  • Your preferences for receiving marketing from us
  • Whether you open or click marketing emails



Cookie and tracking data


  • Information collected through cookies and similar technologies used on our website






2. How we collect your personal data



We collect personal data in the following ways:


  • when you place an order on our website;
  • when you contact us by email or through our contact form;
  • when you sign up to receive emails or marketing updates;
  • when you create an account;
  • automatically through cookies and similar technologies when you browse or use our website;
  • from service providers that help us operate our store, such as Shopify, payment providers, delivery partners, analytics providers, and marketing platforms.






3. How we use your personal data



We use your personal data for the following purposes:


To process and fulfil your orders


  • to take payment;
  • to arrange dispatch and delivery;
  • to send order confirmations and shipping updates;
  • to handle returns, refunds, and order issues.



To provide customer support


  • to respond to questions and enquiries;
  • to help with product, delivery, or account-related issues.



To manage our relationship with you


  • to send important service messages;
  • to notify you of changes to our terms, policies, or services.



To improve our website, products, and services


  • to analyse how customers use our website;
  • to improve product pages, navigation, and checkout experience;
  • to understand which products and content perform best.



To send marketing communications


  • to send emails about new products, updates, and offers where you have agreed to receive them or where permitted by law.



To protect our business and prevent fraud


  • to monitor transactions;
  • to protect our website and systems;
  • to detect and prevent fraudulent or suspicious activity.



To comply with legal and regulatory obligations


  • to keep accounting, tax, and business records;
  • to respond to lawful requests from regulators, authorities, or law enforcement.






4. Lawful bases for processing



Under UK data protection law, we rely on the following lawful bases for processing your personal data:


  • Contract — where we need your data to process and fulfil your order or provide services to you.
  • Legal obligation — where we must process your data to comply with the law.
  • Legitimate interests — where we use your data for legitimate business purposes, such as improving our website, preventing fraud, and managing customer service, provided those interests are not overridden by your rights.
  • Consent — where we rely on your consent, for example for certain marketing communications or non-essential cookies.



Where we rely on consent, you can withdraw it at any time.





5. Marketing communications



If you choose to receive marketing from us, we may send you emails about new products, offers, updates, and related content.


You can unsubscribe from marketing emails at any time by:


  • clicking the unsubscribe link in any marketing email; or
  • contacting us at [support@fortivance.co.uk].



We will not continue sending marketing emails once you have unsubscribed, although we may still send service-related messages about orders or customer support.





6. Cookies and similar technologies



Our website may use cookies and similar technologies to:


  • keep the website functioning properly;
  • remember your preferences;
  • understand how visitors use the website;
  • improve website performance;
  • measure the effectiveness of advertising and marketing.



Some cookies are essential for the operation of the website. Others are optional and may be used only with your consent where required by law.


You can manage cookies through your browser settings and through any cookie preferences tool made available on our website.





7. Sharing your personal data



We may share your personal data with trusted third parties where necessary to operate our business and provide our services, including:


  • Shopify and related ecommerce service providers;
  • payment processors and payment service providers;
  • shipping, delivery, and fulfilment partners;
  • IT, hosting, and website support providers;
  • analytics and marketing service providers;
  • email and customer communication platforms;
  • professional advisers such as accountants, insurers, and legal advisers;
  • regulators, public authorities, and law enforcement where required by law.



We require third-party service providers to handle personal data appropriately and only where necessary.





8. International transfers



Some of our service providers may process personal data outside the United Kingdom.


Where personal data is transferred internationally, we take reasonable steps to ensure it is protected in accordance with applicable data protection law.





9. How long we keep your personal data



We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to:


  • fulfil orders;
  • provide customer support;
  • keep financial and business records;
  • resolve disputes;
  • comply with legal, tax, and accounting obligations.



As a general guide:


  • order and transaction records may be kept for up to 6 years;
  • customer service communications may be kept for as long as reasonably necessary to deal with enquiries and maintain records;
  • marketing data may be kept until you unsubscribe or ask us to stop;
  • cookie-related data retention depends on the type of cookie or tracking technology used.






10. Data security



We take appropriate technical and organisational measures to help protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.


However, no online system is completely secure, and we cannot guarantee the absolute security of information transmitted through the internet.





11. Your rights



Under UK data protection law, you may have the right to:


  • request access to your personal data;
  • request correction of inaccurate personal data;
  • request erasure of your personal data;
  • object to processing in certain circumstances;
  • request restriction of processing in certain circumstances;
  • request transfer of your personal data, where applicable;
  • withdraw consent at any time where we rely on consent.



If you would like to exercise any of your rights, please contact us at support@fortivance.co.uk.





12. Complaints



If you have any concerns about how we use your personal data, please contact us first and we will try to resolve the issue.


You also have the right to make a complaint to the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.





13. Third-party links



Our website may contain links to third-party websites, apps, or services. If you follow those links, those third parties will have their own privacy policies and practices. We are not responsible for their privacy practices or content.





14. Children



Our website is not intended for children, and we do not knowingly collect personal data from children.





15. Changes to this Privacy Policy



We may update this Privacy Policy from time to time to reflect changes to our business, services, or legal obligations. Any updates will be posted on this page and will take effect when published.





16. Contact details



If you have any questions about this Privacy Policy or how we use your personal data, please contact us:


Fortivance

Trading name of Gesheft Trading Ltd

Email: support@fortivance.co.uk

Address: Courtney House, Flat 1 Mulberry close , NW4 1QN