Privacy policy
Effective Date: 16 July 2026
Fortivance ("we", "our", "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit www.fortivance.co.uk, make a purchase or otherwise interact with our website.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
Fortivance is a premium organisation and utility brand operated by:
Gesheft Trading Ltd
United Kingdom
2. Information We Collect
Depending on how you interact with our website, we may collect:
Information you provide
• Name
• Billing address
• Shipping address
• Email address
• Telephone number
• Payment information (processed securely by our payment providers)
• Customer support enquiries
Information collected automatically
When you browse our website, we may automatically collect:
• IP address
• Browser type
• Device information
• Operating system
• Referring website
• Pages viewed
• Products viewed
• Time spent on pages
• Shopping cart activity
• Purchase history
• General website usage data
This information is collected using cookies and similar technologies.
3. How We Use Your Information
We use your information to:
• Process and fulfil orders
• Deliver products
• Process payments
• Prevent fraud
• Verify transactions
• Respond to enquiries
• Improve our website
• Improve customer experience
• Analyse website performance
• Provide customer support
• Send transactional emails
• Deliver marketing communications where consent has been provided
• Measure advertising effectiveness
• Improve future advertising campaigns
4. Advertising & Analytics
To understand how visitors use our website and improve our advertising, we use trusted third-party technologies.
These may include:
• Meta Pixel
• Meta Conversions API
• Shopify Analytics
• Google Analytics (where enabled)
These services may collect information including:
• Pages visited
• Products viewed
• Add-to-cart activity
• Checkout activity
• Purchases
• Device information
• Browser information
• IP address
This information helps us understand customer behaviour and improve the relevance of our advertising.
5. Cookies
We use cookies and similar technologies to:
• Keep our website functioning properly
• Remember customer preferences
• Maintain shopping carts
• Improve website performance
• Measure marketing performance
• Personalise advertising
Some cookies are essential for the operation of our website.
Others are optional and used only where permitted by applicable law.
You may manage your cookie preferences using our cookie banner or your browser settings.
6. How We Share Information
We only share information where necessary to operate our business.
This may include:
Shopify
To power our online store.
Payment providers
To securely process payments.
Shipping partners
To deliver orders.
Meta Platforms
To measure advertising performance and improve advertising campaigns.
Analytics providers
To help us understand website usage.
Professional advisers
Including accountants, auditors and legal advisers where necessary.
We do not sell your personal information.
7. Payment Security
We do not store your payment card details.
Payments are securely processed by trusted third-party payment providers using encrypted connections and industry-standard security practices.
8. International Transfers
Some of the third-party providers we use may process information outside the United Kingdom or European Economic Area.
Where this occurs, appropriate safeguards are used to protect your personal information.
9. Data Retention
We retain personal information only for as long as necessary to:
• Fulfil orders
• Comply with legal obligations
• Resolve disputes
• Prevent fraud
• Enforce our agreements
10. Your Rights
Depending on your location, you may have the right to:
• Access your information
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Withdraw marketing consent
• Request data portability
• Lodge a complaint with your local data protection authority
11. Marketing Communications
If you subscribe to marketing communications, you may unsubscribe at any time using the unsubscribe link contained within our emails.
Transactional emails relating to purchases cannot be opted out of while an order is active.
12. Children's Privacy
Our website is not intended for individuals under the age of 16.
We do not knowingly collect personal information from children.
13. Security
We take reasonable technical and organisational measures to protect your personal information against:
• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
While no online service can guarantee absolute security, we continually work to safeguard the information entrusted to us.
14. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology or legal obligations.
The latest version will always be published on this page.
16. Contact Us
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:
Gesheft Trading Ltd